This in-depth training course from RIA, Work Winning in Rail Masterclass, is a must attend for people and organisations seeking to win work in the UK rail sector and export overseas.

Work Winning in Rail Masterclass is a deep dive into how to win more work, evaluating why you need to invest in work winning, analysing clients amidst operating context, dissecting key components of building trust, finding and assessing opportunities, evaluating where best to deploy work winning effort, building compelling value propositions, planning and executing a robust bid response programme, and more.

Expert-led work-winning intelligence for the rail supply chain from RIA

Practical knowledge and strategies for improving top and bottom-line growth.

Led by the award-winning growth expert and former RIA Board Member, John Downer of ESG33 Ltd, RIA’s Exports Director Neil Walker and facilitated by RIA’s Member Relations Manager Fiona Broomfield, participants will examine the growth strategy model, where to compete, how to compete and where to gain competitive advantage, capabilities required, legislation, process, quality, commercials, interviews and smooth handover to delivery teams.

Who should attend:

This course is ideal for:

  • Business owners, business development and sales teams, bid managers.
  • SMEs, national and multi-national organisations.
  • Any tier of the supply chain.
  • Course outcomes are aimed at the chief executive officer, managing director, strategic growth director, commercial director, business development director and sales director.

Course highlights:

  • Evaluate why you need to invest in work winning.
  • Analyse clients amidst operating context.
  • Dissect the key components of building trust.
  • Evaluate where best to deploy work winning effort.
  • How to create the opportunity to win in ‘middle game.
  • The importance of client account strategies.
  • Find and assess opportunities.
  • Listen meaningfully with clients/prospects to understand satisfaction with you and your competitors.
  • Create work winning organisation structure and responsibilities.
  • Build compelling value propositions.
  • Compare the key requirements of doing business in rail.
  • Develop approaches to convince clients to use your firm.
  • Learn about training, structures, available help and activity that could lead to winning work exporting overseas.
  • Plan and execute a robust bid response programme.
  • Assemble the components of a winning bid response.
  • Handover smoothly to the delivery team.